You've paid for a website before. You were told it was “SEO optimised.”
You did everything right. You hired a web designer. You got a beautiful site with great photos of your dancers. They told you it was optimised for search. They sent an invoice and disappeared.
And nothing happened. No enquiries from Google. No parents finding you online. No new students.
That wasn't your fault. Most web designers build sites that look professional — not sites that actually rank. There's a difference between a website that has SEO and a website that was built for it.
Your website looks fine. That's the problem.
It looks good enough that you think it's working. It isn't.
If your site was built as a digital brochure — a place for existing parents to check term dates — it's doing exactly what it was designed to do. Hold information. But it's not doing what you actually need: bringing in parents who've never heard of you.
A quick test: if your website isn't generating at least 5–10 enquiries per month from Google alone, it isn't working for you. It's just sitting there.
Those parents are booking a trial and enrolling their children right now — with your competitors. Every month you're not ranking, they're choosing someone else.
It's not about SEO. It's about being found when parents are looking.
When a parent searches “ballet classes for kids near me,” Google decides which dance schools to show. That decision is based on how your website is built. We rebuild yours around three things: the exact searches parents use in your area, the structure Google rewards, and the pages that convert visits into trial bookings.
You don't need to understand how it works. You just need to see the results.
Three steps. One goal: more students finding you.
What happened when we rebuilt a dance school's website.
MOUVE by Dancing with Louise — a children’s dance school and ladies fitness studio in North London. 590+ students, 17 staff, 6 locations. Here's what changed in 24 days:
Every number pulled via API from Google Search Console, Google Ads, Meta Ads, GA4, and DataForSEO. No screenshots, no estimates.
Then we turned off all the ads.
We turned off every paid ad for 48 hours. No Google Ads. No Meta campaigns. Nothing.
Four new trial bookings came in anyway — purely from organic search and the website.
That's what a properly built site does. It works when the ads aren't running. It brings in students while you're teaching. It doesn't stop when your budget does.
I'd had a website for years and never once got an enquiry from it. I was told it was optimised. Within six weeks of the rebuild, parents were finding us on Google without any ads running. That had never happened before.
Louise, co-founder — MOUVE by Dancing with Louise · 5.0 stars · 114 reviews · 590+ students
See what parents in your area are actually searching for.
One student covers the cost.
Your investment: £3,500 — less than four months of typical ad spend, but it keeps generating students for years. Three new students who stay a year and it's paid for itself. After that, every enquiry from search is pure return.
We show you projected ROI before you commit to anything. If the numbers don't make sense for your dance school, we'll tell you.
Everything you need to rank locally and fill your classes.
Rank higher on Google in 90 days, or we keep working for free until you do.
Based on the agreed local search terms identified during your audit.
Questions you’re probably asking
How long until I see results?
Our case study dance school saw rankings double in 24 days. Organic search is a compounding asset — it builds over time, not overnight. Most dance schools see measurable movement within 4–8 weeks.
I’ve been promised SEO results before. How is this different?
Most web designers add a few meta tags and call it “optimised.” That’s not what we do. We build every page around the specific terms parents in your area actually search for — verified with real data from Google. Every result we show is pulled via API from Google Search Console, Google Ads, and GA4. No screenshots, no estimates, no promises we can’t prove.
What if my area is competitive?
Competitive areas are actually where this works best. If your competitors have weak websites — and most dance schools do — a properly built site can outrank them quickly. We show you exactly who you’re competing with and where the gaps are before you commit to anything.
What happens to my existing branding?
We build around your brand, not over it. Your colours, your photography, your voice. The design is custom — we don’t use templates. You’ll review everything in staging before anything goes live.
Do I need to write content or manage anything technical?
No. We write all the copy for you — structured so Google and AI search agents pick it up. You just check it for accuracy. We handle everything technical.
I don’t have time to manage a website project.
You don’t need to. After a short onboarding conversation, we do everything. You’ll review the site once in staging, give us the go-ahead, and we handle the rest — including migration from your current site. Most owners spend less than 2 hours total.
We only work with one dance school per local area.
Local SEO only works when one dance school dominates each area. Two competing clients in the same catchment would cannibalise each other's rankings — so we only take one. Request your free local search audit below — we'll show you what parents are searching, where your site is underperforming, and whether this is likely to generate ROI for your dance school.
Built by the team behind MOUVE by Dancing with Louise · 5.0 stars · 114 Google reviews · 590+ students