Case Studies

Evidence, Not Promises

Every number on this page comes from verified data: search console exports, API pulls, and documented pipeline records. Not estimates. Not projections. Measured results.

Featured case study

MOUVE Dance School

A 25-year-old multi-venue dance school in North London. 440 students per week, 78 classes, 22-person team. The website was rebuilt in February 2026. Within 24 days, organic visibility tripled. Within 6 weeks, paid ads were switched off entirely.

Dance education Website rebuild SEO AI visibility Local SEO

5.0 121 reviews, all 5-star

The transformation

Before and after the rebuild.

Before (pre-February 2026)

Zero organic website leads in 20+ years
Entirely dependent on paid ads and word of mouth
Previous agencies: "spent thousands, and the website was just not great"
No structured data, no schema, invisible to AI engines
32.5% of new leads booked a trial. The rest went cold.

After (within 6 weeks of rebuild)

10 organic leads in 12 days with zero ad spend
Website leads convert at 6x the rate of ad leads
723 daily impressions at peak (3.6x the baseline)
92% ChatGPT visibility, cited alongside Wikipedia on head terms
42.8% of leads now book a trial (+32% improvement)

Organic growth

What happened when the ads stopped.

On 13 March 2026, all paid advertising was paused. The site dipped to 170 impressions that day. Then it recovered, and kept climbing.

26 February 200 daily impressions (baseline)

7 March 362 SEO uptick begins

13 March 170 paid ads paused. Dip.

23 March 723 organic peak. 3.6x baseline. Zero ad spend.

1 to 12 April 10 organic leads in 12 days. Ads fully off. Pure search.

261% organic impression growth

200 daily baseline to 723 peak in under 4 weeks.

2x keyword rankings in 24 days

7 ranking keywords at launch, 14 within three and a half weeks.

10 organic leads, zero ad spend

First 12 days of April. Ads fully off. A channel that did not exist before.

6x higher conversion from organic

Website leads convert at 24.7%. Ad leads convert at 4.2%.

AI visibility

What the AI engines say about MOUVE.

We audited MOUVE's visibility across four AI engines with 12 buyer queries each. 48 probes total. The results: 60% visibility, with ChatGPT recommending MOUVE on 92% of relevant queries.

ChatGPT 92%

11 of 12 queries. 7 at #1 position.

Perplexity 58%

7 of 12 queries. 2 at #1 position.

Claude 50%

6 of 12 queries. 3 at #1 position.

Google AI Overviews 3 citations

Cited on "dancing" (49,500 monthly AI searches) alongside Wikipedia.

Unanimous #1 across all 4 engines

"kids hip hop near hendon" "dance fitness women north london" "bar mitzvah dancers london"

Pipeline conversion

More parents through the door.

The biggest improvement was at the top of the funnel. 10 more parents per 100 leads now book a trial who previously went cold.

32.5% Before

42.8% After

Lead to trial booking rate +32% improvement

13.4% Before

17.2% After

Overall lead to customer conversion +29% improvement

85.4% Retention

6.4% Churn

Term-to-term student retention vs 11-12% historical churn

Worked case studies

Five engagements, documented properly.

The full working: what we found, what we decided, what happened, and what it teaches. Client names withheld; the engagements, decisions and figures are real.

Dance schools

A Multi-Venue Dance School Group

How a well-established regional dance school went from invisible on search to page one in under three weeks, by changing what story it told first.

3 weeks from invisible on search to page one

Read the case study → Private healthcare

A Private Urgent-Care Clinic

Ranking at position one for the exact terms a person with a genuine medical situation types, before the clinic had seen a single patient.

No. 1 positions held before opening day

Read the case study → Professional services

A UK Executive-Reputation Advisory

How naming a founder's proprietary method as structured IP turned a zero-click AI citation into the site's most valuable visibility asset.

Cited named framework credited inside AI answers

Read the case study → Fitness & coaching

A Women's Fitness & Nutrition Studio

What a ten-year-old coaching business with genuine credentials and near-zero search visibility teaches about the gap between a strong business and a visible one.

26% to 45% non-brand share of search clicks after relaunch

Read the case study → Children's activities

An Independent Children's Dance School

When this school switched off its paid advertising and the enquiries kept coming, it had proof of something most business owners never achieve: a website that works as a durable acquisition asset.

6x website enquiries converted vs paid social leads

Read the case study →

More work