Web design London

Web design company in London that builds websites to bring in enquiries

Qyliq is a London web design company for businesses that need the website to do a job, not just look the part. Every site is bespoke and hand-coded, written around the searches your buyers actually make, and measured by the enquiries it brings in. We work from Edgware with clients across London, Hertfordshire and the rest of the UK.

Builds from £6,500. Fixed quote before any work starts.

See what a website costs
  • Rated 5.0 on Google from 6 reviews
  • 110 enquiries in fifteen weeks for one client site
  • Desktop PageSpeed 98 to 100 on every current build
Our work

Websites we have designed for London and UK businesses

Six live sites, each with one figure from its own Search Console or enquiry records. They are real businesses, not mock-ups: click through and test the speed on your phone.

  • HK Dance Studios website, London website design by Qyliq
    HK Dance Studios Dance school, Essex

    110 website enquiries in the first fifteen weeks, with no ad spend.

  • Elstree Urgent Care website, web design in London and Hertfordshire by Qyliq
    Elstree Urgent Care Private clinic, Hertfordshire

    Position one on Google for "private A&E" before the clinic opened.

  • MOUVE dance school website, bespoke web design London by Qyliq
    MOUVE Dance School Dance school, 25 years trading

    Ten organic leads in the first twelve days with paid ads switched off.

  • Ace Lifestyle website, web design services London by Qyliq
    Ace Lifestyle Women's fitness studio

    Clicks up 42% against the matched pre-launch window.

  • Reputation Rise website, designed by Qyliq, website designers London
    Reputation Rise Reputation advisory

    Named by Google's AI Overview as the lead source on reputation crisis response.

  • Security Doors R Us website, web design company London, Qyliq
    Security Doors 'R' Us Security doors, London

    Hand-coded build: desktop PageSpeed 98 or more, pages load in under a second.

Read the case studies with the full figures
Why bespoke

Bespoke web design in London, not a reskinned template

Most small-business websites are sold as custom and built on a template with a logo dropped in. That is why they look fine and do not convert. A bespoke site is coded for your content, your buyers and your keywords, and the difference shows in three places: speed, search and the number of enquiries.

What a template site gives you
  • Invisible to AI engines: no structured data, no llms.txt, no crawler access
  • Code and structure shared with thousands of other sites
  • Page speed that sags on a real phone
  • Pages written about the business, not for the search that brings the buyer
What a Qyliq build delivers
  • Built to be read and recommended by AI engines: business schema, llms.txt, crawler access
  • Bespoke code, designed around your content and your keywords, and yours to keep
  • Desktop PageSpeed 98 to 100, content visible in under a second
  • Every page written for one buyer search, with one clear next step

The full comparison, with three-year costs, is on our bespoke web design page. You pay for the work that was done, not a markup on a template, and the prices are published: see what a website costs.

How we work

How our web design process works in London and beyond, week by week

Most builds take six to eight weeks. We do not open a design tool until we know what your buyers search for, who already ranks for it, and what the page has to say to win the enquiry.

emergency plumber barnet solicitor near me your buyer's search private gp edgware dance classes near me
keyword research
01 · Weeks 1 to 2

Research

Keyword research, a competitor audit and an AI visibility baseline, written up as a brief on who your buyers are and what they search for. Nothing is designed until this is agreed.

Aa Aa
design system
02 · Weeks 3 to 4

Design

A design system for your brand, then every page planned around one buyer search and one next step. You see and approve the design before anything is coded.

100
pagespeed target
03 · Weeks 5 to 7

Build

Hand-coded, every page pre-rendered, every image optimised, every schema block wired so Google and the AI engines can read it. No page builder, no plugins to break.

PageSpeed100
Schema validPass
AI readablePass
Enquiry formTested
launch preflight
04 · Week 8, then 90 days

Launch and measure

A preflight audit before go-live, including a test enquiry end to end. Then 90 days of measurement: PageSpeed, rankings, AI citations and the real enquiry count, reported in plain English.

Mobile and speed

Fast on every phone, which is where your buyers are

Most visitors give a page about three seconds to show them something useful. A hand-coded site has nothing in it you do not need, so it clears that bar with room to spare. These are live PageSpeed measurements, not targets.

41 to 100 one studio rebuild

From a mobile score of 41 and a 16-second load on the old site to a perfect 100 on desktop, with pages loading in under a second.

98 to 100 desktop PageSpeed, every current build

Measured across the live client sites above. Pages load in under a second.

99 mobile PageSpeed on the newest builds

Mobile is the harder test and the one most of your buyers take. The newest builds score up to 99 on it.

8 AI engines invited to read your site

Every build names and allows the major AI crawlers, from ChatGPT and Claude to Perplexity and Google AI, and ships the structured data they read. Template sites leave the door unmarked.

Where we work

Web design services across London, Hertfordshire and the UK

Qyliq is based in Edgware, in North West London. If meeting in person matters to you, we cover Edgware, Stanmore, Harrow, Mill Hill, Hendon, Finchley, Barnet, Borehamwood, Elstree and Watford, and into central London and the City. Two of the sites above belong to a private clinic in Elstree and a dance school with venues across Essex.

For everyone else the process runs the same over a call, and around half our clients are outside London. If you are comparing a web design firm in London with one further afield, judge the measured results, not the postcode. Either way you deal with the person who builds the site.

What you get

What a Qyliq website build includes

Every build from £6,500 ships with all six of these. They are the baseline, not add-ons, and the proposal names each one so you know what you are paying for.

01

Bespoke website design and build

Not a theme, not a page builder. Designed and coded for your business, your content and your search targets, and yours to keep.

02

Design system with brand tokens

Typography, colour, spacing, motion. A documented system that scales to new pages and keeps every screen consistent.

03

Pages built around buyer searches

Every page targets one search your buyers make. Titles, descriptions, headings and internal links built for it, with a clear next step on the page.

04

Schema markup for Google and AI

Organisation, service, FAQ, article and breadcrumb markup. Structured data that both Google and the AI engines read.

05

Speed as standard

Pre-rendered pages, optimised images, nothing blocking the first paint. Desktop PageSpeed 98 to 100 across every current build.

06

AI discoverability layer

An llms.txt summary, an AI-crawler allowlist and the structured data above. Your site readable by the engines that now recommend businesses.

Reviews

What clients say about our web design

Rated 5.0 on Google from 6 reviews. Read them on Google

  • “He took the time to understand our business, what we wanted to achieve and how we wanted to position ourselves, rather than simply offering a one size fits all approach.”
    Rafi AbrahamGoogle review, July 2026
  • “Not only was the turnaround incredibly fast, but Rob was also so responsive to every amendment and request, making the whole process seamless and stress-free.”
    Charlotte Wikler, Ace LifestyleGoogle review, May 2026
  • “Great website design and SEO support. Would highly recommend!”
    Dr Pakter, Elstree Urgent CareGoogle review, May 2026
Questions

What people ask
about web design in London

Straight answers to the questions people type into Google before they hire a web design company. If yours is not here, call 020 3951 5022.

What is the typical cost of a website design in London?

London agencies commonly quote £10,000 to £30,000 for a business website. Freelancers tend to sit between £2,000 and £6,000, and a website builder is close to free up front with a monthly fee and no ownership. Qyliq builds start at £6,500 for a hand-coded site of around 10 to 20 pages, with established businesses usually in the Authority tier from £9,500 and ecommerce or large migrations from £20,000. The price is the same wherever you are in the UK, because it reflects the work, not the postcode. Full pricing is published on the pricing page.

How much does a website redesign cost in the UK?

A redesign is priced like a build, because the research, design and code are done again properly rather than patched. Qyliq redesigns start at £6,500, with sites that already rank or serve more than one audience from £9,500 and ecommerce from £20,000. Every published price is a floor and the fixed quote arrives in the proposal before any work starts. If you want the evidence first, the Diagnostic is £750 and is credited in full against the build.

Do I need a website redesign?

Three signs say yes. The site was built more than three years ago, so it predates AI search and the engines that now recommend businesses cannot read it. Pages take more than three seconds to show anything on a phone. Or the site gets visitors and the phone still does not ring, which is a structure problem rather than a design one. A Diagnostic measures all three before you spend anything on a build.

Is web design still in demand in 2026?

Yes, and the job has changed, which is why it is still worth it. Buyers now check a business twice: once on Google and once by asking ChatGPT, Google AI Overviews or Perplexity. A site built this year has to rank, be readable by those engines and turn the visit into an enquiry. One client site we replaced in June 2026 had no useful search history at all; in its first fifteen weeks it brought in 110 website enquiries with no ad spend.

Who are the best website designers in the UK?

There is no league table of the best web design companies or agencies in the UK worth trusting, and we will not put ourselves in one. Judge any web design company, in London or elsewhere, on three things. Measured results from live sites: rankings, enquiries and AI citations, with dates. Ownership: whether the code, the domain and the hosting are yours at the end. And speed on a real phone, which you can test yourself before you call anyone. Ask for the numbers rather than the awards.

What is the 3 second rule in web design?

The rule of thumb that a visitor decides within about three seconds whether a page is worth staying on, so the thing they came for has to be visible by then. On a slow mobile connection a template site can take far longer: one studio website we rebuilt took 16 seconds to load before the rebuild and under a second after it. Every Qyliq build is measured against that bar on launch day and again at 90 days.

What are the 7 C's of a website?

A planning checklist from the early 2000s that still holds up: context (how the site looks and is laid out), content (what it says), community (how customers interact), customisation (how it adapts to the visitor), communication (how the business talks to the visitor), connection (links to other sites and services) and commerce (how it takes money or enquiries). For a small business site the two that pay are content and commerce: say the right thing to the right search, and make the next step obvious.

How long does a website build take?

Most Qyliq builds take six to eight weeks from kick-off to launch. Research takes the first two weeks, design the next two, the build around three, and launch with its preflight audit lands in week eight. Bigger sites with more pages or custom functionality take longer, and the timeline is fixed in the proposal with the price.

What is the difference between a template website and a bespoke build?

A template site (WordPress themes, Squarespace, Wix) shares its code and structure with thousands of other sites, and most ship without the structured data, llms.txt summary or AI-crawler access that lets an engine read and recommend a business. A bespoke site is designed and coded for your content, your buyers and your keywords, loads faster because there is nothing in it you do not need, and belongs to you. Bespoke costs more up front and usually less over three years, because nothing has to be rebuilt to make it rank.

Do you only work with London businesses?

No. Qyliq is a London web design company based in Edgware, and around half our clients are in London, Hertfordshire and the South East. The rest are across the UK, and the process runs the same over a call: research, design, build and measurement happen the same way wherever you are. Either way you deal with the person who builds the site.
By industry

Web design by industry

Sector pages for the industries we build for most, each with the proof from that sector:

View all industries
Next step

Get a straight quote for your website

Tell us what your business does and what the site has to do. You get a reply with what we would build and a fixed price. If you want the evidence first, the Diagnostic is £750 and is credited in full against the build.