Web Design

Web design in London, done properly: no reskinned templates.

Custom websites, hand-coded and built to earn enquiries. Qyliq is a web design company in London working with businesses across the UK: every site is designed around your content, your customers, and your keywords, then measured by what it brings through the door. No page builders. No templates with your logo dropped in.

Get a straight quote

Why we're different

Worth far more than a reskinned template.

Every Qyliq site is coded from scratch to do a job: load fast, get found on Google and the AI engines, and turn visitors into enquiries. That is worth far more than the templated site down the road.

It is also the opposite of how much of the trade works. You pay for the work that was actually done, not a markup on a reskinned template. Honest pricing, no surprises.

Where we work

Built in London, working UK-wide

Qyliq is based in London and builds for businesses everywhere from Edgware to Edinburgh. Being close enough to meet matters to some clients; for everyone else, the process works the same over a call. Either way you deal with the person who builds the site.

The problem

Your website looks fine.
It is not working.

You have spent money on it, maybe updated it once or twice, and the phone still does not ring because of it. That is not a design problem. It is a structure problem.

What template sites give you

Invisible to AI engines. No structured data, no llms.txt, no crawler access.
Shared code with thousands of other sites
Page speed that sags on a real phone
Looks the part, but does not convert

What a Qyliq build delivers

Built to be read and recommended by AI engines: business schema, llms.txt, crawler access
Custom code, designed for your content and keywords
95+ mobile PageSpeed, content visible in under a second
Every page built around a real buyer search and a clear next step

How we build

Research first. Design second.

We do not open a design tool until we know what your buyers search for, who ranks for it, and what content structure earns visibility. The research shapes the build.

seo agency london web design company uk your target keyword local seo services ai visibility

keyword research

Research

Keyword research, competitor audit, and AI visibility analysis. We know what your buyers search for before we write a line of code.

Aa Aa

design system tokens

Design

A design system tailored to your brand. Typography, colour, spacing, and layout tokens that ensure consistency across every page.

100

pagespeed target

Build

Custom-coded sites with static-first performance. Every page pre-rendered, every image optimised, every schema block wired for AI readability.

PageSpeed100

Schema validPass

AI readablePass

SEO baselineSet

launch preflight

Launch and measure

Deploy with a full preflight audit. Then measure: PageSpeed scores, search rankings, AI engine citations, and real enquiry counts.

The standard

Every Qyliq site ships with this.

These are not add-ons. They are the baseline. Every website we build includes performance, SEO infrastructure, and AI readability from day one.

95+ mobile PageSpeed, every build

Measured across our live sites. The templated sites we benchmark land lower, and some take many times longer to show content on a phone.

3 AI-readability layers templates skip

Structured business data, an llms.txt summary, and AI-crawler access. The signals that let an engine understand a business and recommend it.

8 AI engines invited to read your site

Our builds name and allow the major AI crawlers, from ChatGPT and Claude to Perplexity and Google AI. Template sites leave the door unmarked.

90 day post-launch measurement

We do not walk away after launch. Quarterly evidence cycles track what your site is earning.

What you get

Named deliverables, clear scope.

Custom website design and build

Not WordPress. Not templates. Coded specifically for your business, your content, and your SEO targets.

Design system with brand tokens

Typography, colour, spacing, motion. A documented system that scales to new pages and keeps every screen consistent.

SEO-optimised page structure

Every page targets a specific keyword. Meta titles, descriptions, H1s, internal linking architecture built for search.

Schema markup for Google and AI

Organization, ProfessionalService, FAQPage, Article, BreadcrumbList. Structured data that both Google and AI engines read.

Performance-first build

Targeting 95+ mobile PageSpeed. Static-first rendering, optimised images, no render-blocking resources.

AI discoverability layer

llms.txt, robots.txt with AI crawler allowlist, structured data. Your site readable by the engines that recommend businesses.

Questions

What people ask
about web design

Straightforward answers. If yours is not here, ask us directly.

How much does web design cost in London?

London agencies routinely quote £10,000 to £30,000 for a business website. Qyliq builds start at £1,500, with most projects around £5,500, and the price is the same wherever you are in the UK: the fee reflects the work shipped, not the postcode. If you have been quoted a London premium for a reskinned template, a Diagnostic (from £500, credited against any build) will show you exactly what you would be paying for.

How much does a website redesign cost in the UK?

Qyliq website builds start at £1,500 and scale with scope, number of pages, and complexity, with most projects around £5,500 and larger builds quoted individually. That includes a buyer psychology brief, custom design system, SEO-optimised structure, schema markup, and AI discoverability layer. Every build starts with a Diagnostic (from £500), and the fee is credited in full against the build cost. Full pricing is on the pricing page.

Do I need a website redesign?

If your website was built more than three years ago, it likely predates the shift to AI-driven search. A redesign is not just about appearance: it is about structuring your content so both traditional search engines and AI engines can understand and recommend your business. A Diagnostic will show you whether your current site is holding you back.

What is the difference between a template website and a custom build?

Template websites (WordPress, Squarespace, Wix) share code and structure with thousands of other sites, and most ship without the structured data, llms.txt summary, or AI-crawler access that lets AI engines read and recommend a business. Custom-built websites are designed and coded specifically for your business, your content, and your search targets. They load faster, rank better, and are built so both Google and AI engines can understand and recommend you.

How long does a website build take?

A typical Qyliq website build takes 4 to 8 weeks from kickoff to launch, depending on the number of pages and the complexity of the content. We work in structured phases with clear milestones, so you always know where the project stands.

Do you only work with London businesses?

No. Qyliq is a London web design company, but most of the build process is research, design, and code that happens the same way wherever you are. Around half our clients are in London and the South East; the rest are across the UK.

By industry

Industries we work with

We design sites built to be found by Google and AI engines, not just to look the part. A selection of the sectors we build for:

View all industries

Next step

Let us show you what your website could be

Custom-coded to convert. No template markups, no inflated day rates. Tell us what you need.