Pricing

Priced to the value of the work.

Every price on this page is published. Retainers, ads management and the Diagnostic are the price you pay. Builds and the bigger pieces of work are marked "from", because what you pay depends on what the site has to do for your business. Either way you see the number and what it includes before you enquire. No "request a quote" wall.

Websites from £6,500. Diagnostic £750, credited in full against a build. Get a straight quote Or call 020 3951 5022
Before the numbers

What is one new customer worth to you?

Work it out over a year, not a single sale. A website is priced against that number, not against the cheapest quote in your inbox. If one customer is worth £2,000 to you, a £6,500 site pays for itself on the fourth enquiry it wins.

Every build is coded from scratch for your business, with search built into the structure from the first line. You pay for the work, not a markup on someone else's template.

Website build

A site that ranks, gets cited, and converts

Website build

Growth

from £6,500

Built for your content, your keywords, and both audiences: people and AI engines.

  • Around 10 to 20 pages, custom-coded and mobile-first
  • Designed to rank on Google and be cited by AI assistants
  • Built to convert: clear calls to action, testimonials, enquiry flow
  • Lead capture plus a lead magnet wired to your email list
  • Blog set up with launch articles to start ranking
  • Full analytics, ad-tracking ready, hosting and handover
Get a straight quote
Sites that carry revenue

Flagship

from £20,000

For a website that is the shop: ecommerce, large migrations, custom functionality.

  • Everything in Authority, at scale
  • Ecommerce: catalogue, checkout, payments and product journeys
  • Migrations of 100+ pages with rankings protected from day one
  • Custom functionality: portals, configurators, booking, multi-language
  • Bespoke strategy and messaging worked out with you first
  • Staged payments across milestones and a post-launch support window
Scope a Flagship build
Beyond Flagship Client portals, configurators, multi-site groups

Scoped and quoted individually after a short conversation.

Talk to us

Builds are priced from a floor, and every quote is fixed before work starts. Qyliq is not VAT-registered, so there is no VAT to add. Build fees split 50/50, deposit and balance, with Authority and Flagship staged across three milestones. Hosting and care for the first three months is included in every build.

Website cost, route by route

What a website costs in the UK

Four ways to get a website, with the bands we publish in our redesign cost guide. Most of the agencies on page one for web design publish no price at all, so these are the numbers a buyer otherwise has to guess.

RouteTypical UK costWhat you getWho owns it
Site builderLittle up front, then a monthly fee for lifeA page in an afternoon on shared platform code; no research, basic markup onlyThe platform
Template agency£1,500 to £4,000, plus £50 to £300 a month upkeepA reskinned theme with your content in its boxes; shared code and pluginsYou own the content; the theme is licensed
Freelancer£2,000 to £6,000Varies with the person; design-led, search and conversion usually extraUsually you, check the contract
Bespoke build (Qyliq)From £6,500, fixed before work starts; hosting £100 to £600 a year afterResearch, design, hand-coded build, structured data, AI discoverability, 90 days of measurementYou: code, domain, hosting, content

The three-year comparison, with speed and enquiry figures from live client sites, is on the bespoke web design page. Not sure which route fits? The £750 Diagnostic answers it with your own numbers and is credited in full against a build. Call 020 3951 5022 or get a straight quote.

Monthly retainer

Keep it growing. Cancel anytime.

Multi-site, multi-market

Performance

from £2,000 /mo

Growth, run across more than one site, location or language.

  • Everything in Growth except the content allowance, across multiple sites or markets
  • Multi-location or multi-language coverage
  • Monthly strategy call
  • Up to 8 articles or template-based pages a month, in any mix, set through a monthly priority queue, with no roll-over
  • Monthly AI-engine and competitor reporting
  • First priority across the board
Discuss a retainer
Retainer

Growth

£1,200 /mo

SEO, AI visibility and the technical running of the site, all handled.

  • Everything in Core except the article allowance
  • Full technical management of the site
  • Competitor and AI-visibility monitoring
  • Up to 4 articles or template-based pages a month, in any mix, with no roll-over
  • Quarterly strategy review and visibility deep-dive
  • Priority support and faster turnarounds
Discuss a retainer

Monthly, by direct debit, no lock-in. AI visibility work is built into every retainer at no extra cost. Custom functionality, integrations and non-template page designs are scoped separately. Prefer no retainer? Hosting and care continues at £150 a month after the three months included in your build.

Paid ads management

Priced per platform by what you spend, never a cut of it

Ad spend over £5,000 a month

Scale

£1,250 /mo per platform

Heavier accounts and multi-market campaigns, still a flat fee.

Ad spend £1,500 to £5,000 a month

Build

£850 /mo per platform

Weekly optimisation against cost per enquiry.

  • Each platform priced separately on its own spend, so Google and Meta are two fees, never a bundle
  • Two or more platforms at Build or Scale spend are quoted as one account, not stacked band on band
  • Campaigns, audiences, creative and copy handled for you
  • Tracking installed so every enquiry is attributed
  • Plain-English monthly performance report
  • Flat fee, added to any retainer as one direct debit; you keep 100% of your ad budget, paid direct
Your own CRM Every enquiry in one place, branded as your own system

Email, WhatsApp, text, social and web enquiries in one inbox, instant automatic replies, and a clear pipeline from enquiry to quote to booking.

Build and setup
from £2,500 one-off, required before managed service starts
Software only
£350 a month, hosted and live, no managed service; message sending billed at cost
Managed for you
from £950 a month after setup, software included: pipelines, automations, training and support. SMS, WhatsApp and email sending billed at provider cost against a monthly cap you agree

First year on the managed path, at the published floors: from £2,500 setup plus from £950 a month, so from £13,900, plus sending costs inside your agreed cap. Your exact fees are fixed in the proposal.

Discuss a CRM
Website security

Security reviews and hacked-site recovery

One-off review

Security review

from £1,000

Find out how exposed your site is before someone else does.

  • Hosting, platform, plugins, access and backups reviewed
  • Known vulnerabilities and nulled or abandoned software flagged
  • Written findings in plain English, ranked by risk
  • A fix list you can act on, or hand to us
  • Credited in full against a recovery or a rebuild
How the security review works
Hacked or compromised site

Recovery

from £2,500

Cleaned, closed off, and back in the search results.

  • Malware and injected code found and removed
  • The way in identified and shut
  • Credentials, access and hosting hardened
  • Search-engine and browser warnings cleared
  • 30 days of monitoring after the clean-up
  • A straight recommendation on whether to patch or rebuild
Get help with a hacked site

Every Qyliq build ships without a content-management login, plugins or a public database, so ongoing security is not plugin patching. It is dependency and toolchain monitoring, TLS and hosting hygiene, and, on Core and above, deploy-path checks. The £150 care plan covers managed hosting and uptime monitoring, TLS renewal and a monthly dependency and CVE scan, with findings reported to you. Core adds a monthly deploy-path review, redirect check and Search Console anomaly check. Growth and Performance add a quarterly review of hosting, dependencies, access and redirects, and schedule approved fix work ahead of other queued work, with no restoration time guaranteed. All tiers are detection and reporting: fixing what a scan finds is quoted separately, whoever wrote the code.

Not sure where to start?

Begin with an optional Diagnostic

£750. We measure exactly where you stand across Google and the major AI engines, then hand you a prioritised plan of what to fix and in what order. If you go ahead with a build, the fee is credited in full, so you never pay twice.

  • Keyword research and competitor search analysis
  • Citation audit across the major AI engines
  • Prioritised action list: what to fix, in what order
  • A readable briefing you can share with colleagues
  • No obligation to proceed
ChatGPT
Perplexity
Claude
Google AI
Gemini
£750 credited against your build Book a Diagnostic
How it works

How an engagement runs.

01

Diagnostic or direct brief

Start with an optional £750 Diagnostic and see the evidence first, or brief us directly if you already know what you need.

02

Scoped proposal

Based on the Diagnostic or your brief, we scope exactly what your business needs. Fixed price. No ambiguity.

03

Build and launch

We build, you review at milestones, we launch. Payments split across the timeline.

04

Quarterly evidence

Every 90 days we re-measure. Core clients get a written evidence report; Growth and Performance add a live strategy review.

Questions

Common questions
about pricing

Straightforward answers. If yours is not here, ask us directly.

How much do web designers charge in the UK?

For a custom-coded business website of 15 to 20 pages with search built in, UK cost guides put the range at £5,000 to £10,000, with regional studios at £4,000 to £8,000 and London agencies at £6,000 to £15,000. Freelancers usually sit at £2,000 to £6,000, and a website builder costs little up front with a monthly fee and nothing you own. Qyliq builds start at £6,500 for Growth, £9,500 for Authority and £20,000 for Flagship, and the price is the same anywhere in the UK.

How much does a website designer cost in the UK?

The honest answer is that it depends on four things: how many pages, whether an existing site has to be migrated with its rankings protected, whether there is custom functionality such as booking, portals or ecommerce, and who writes the copy. Those four move a quote more than the designer's location does. Qyliq prices against them with a fixed quote in the proposal, so the number you see before work starts is the number you pay.

How much do agencies charge for website design?

Most of the agencies holding page one of Google for web design in London publish no price at all; the few that do start at £20,000. At the other end, template shops publish £350 to £2,000. The £2,000 to £20,000 range, where most small and mid-sized businesses actually buy, is where published prices disappear. Qyliq publishes its floors in that range, £6,500, £9,500 and £20,000, with every quote fixed before work starts.

Where do projects sit on the ladder?

Website builds start at £6,500 with Growth: a custom-coded site of around 10 to 20 pages, built to rank on Google, be cited by AI engines, and turn visitors into enquiries. An established business replacing a site that already ranks, or serving more than one audience, sits in Authority from £9,500. A site that carries revenue directly, such as ecommerce, a large migration or custom functionality, is a Flagship build from £20,000. Build prices are floors; the fixed quote arrives in the proposal and does not move after that. Retainers, ads management and the Diagnostic are fixed prices, not floors.

Which prices are fixed, and which are a starting point?

Core at £600 a month, Growth at £1,200 a month, CRM software at £350 a month, ads management at £500, £850 or £1,250 a month per platform, care at £150 a month and the £750 Diagnostic are fixed prices. You pay those. Builds, the Performance retainer, CRM build and managed CRM, security reviews and hacked-site recovery are marked "from", because two projects of the same size can carry very different commercial weight. For those, the floor tells you which tier you are in and what it includes, and the fixed price is set in the scoped proposal before any work starts.

What is included in the monthly retainer?

It depends on the tier. Core (£600 a month) covers two to three ranking articles a month, Google Business Profile management, technical upkeep and security monitoring, AI visibility work, a plain-English monthly report and a quarterly written evidence report. Growth (£1,200 a month) adds full technical management of the site, up to four articles or template-based pages a month, competitor and AI-visibility monitoring and a quarterly strategy review. Performance (from £2,000 a month) runs that across multiple sites or markets, with up to eight items a month and a monthly strategy call.

Do you charge separately for AI visibility?

No. Getting found and cited by AI engines like ChatGPT, Claude, Perplexity and Google AI Overviews is part of every build and every retainer. We measure your position across the major AI engines and fix what the measurement surfaces, as part of the work you are already paying for, not as a separate add-on.

Do you offer payment plans?

Build fees are split 50/50: a deposit to begin and the balance at launch. Authority and Flagship builds are staged across three milestones. Retainers are monthly by direct debit with no lock-in. Paid ads management is a flat monthly fee per platform, set by that platform’s ad spend, from £500 a month each. It is never a percentage of your budget, and you pay that budget directly, never marked up. Qyliq is not VAT-registered, so there is no VAT to add.

What if my budget is under £6,500?

Then a full custom build is probably not the right spend yet, and we will say so. Start with a Diagnostic (£750, credited in full against a build) so you know exactly where you stand, or ask about a set-up fee on a monthly plan. We would rather tell you straight than sell you a site that will not pay for itself.

Can you fix a hacked website?

Yes. Recovery starts at £2,500: we find and remove the malicious code, identify how it got in and shut that route, harden access and hosting, clear search-engine and browser warnings, and monitor the site for 30 days afterwards. You also get a straight recommendation on whether the site is worth patching or should be rebuilt on a platform with nothing to break into. A one-off security review, from £1,000, tells you how exposed you are before anything goes wrong, and is credited against a recovery or a rebuild.

Can I start with a build and add more later?

Yes. Every build includes hosting and care for the first three months. You can move to the Core retainer once the site is live, and step up to Growth or add ads management and a CRM once the enquiries are flowing.
Next step

Start with the evidence

The optional £750 Diagnostic shows you where you stand before you commit to anything, credited in full against a build. Or ask for a scoped proposal directly.

Get a straight quote