Healthcare

Healthcare Practices That Patients Can Find

Patients search before they book. If your clinic is invisible on Google and AI search, they are booking with whoever is visible. We fix that with structured data, accurate AI engine descriptions, and quarterly measurement you can read.

Request a visibility briefing

The visibility gap

What patients find.
What they should find.

Most healthcare practices have a website. Far fewer have a complete, verified, AI-readable online presence. The gap between the two is where your bookings go.

What most practices have online

Generic listings with no schema markup or structured data
Google Business Profile incomplete or unverified
AI engines describing the practice inaccurately or not at all
Old reviews, no recent responses, no review strategy

What Qyliq builds for healthcare

MedicalClinic schema with CQC registration, practitioners, and services
Verified, complete GBP with category mapping and service list
Accurate AI engine descriptions across ChatGPT, Claude, Perplexity
Review freshness tracked and responded to on a defined schedule

What we do

What healthcare SEO includes.

Four areas where healthcare practices lose visibility online. Each is measurable, fixable, and re-measured every 90 days.

MedicalClinic

name

medicalSpecialty

hasCredential CQC ✓

physician

MedicalClinic structured data

Medical schema markup

JSON-LD structured data telling Google exactly what kind of practice you are, what you treat, and who delivers the care. MedicalClinic, Physician, and MedicalSpecialty types correctly implemented.

Business category Complete

Services list Complete

Opening hours Complete

Photos 12 missing

78% complete

Google Business Profile audit

Local visibility

Your Google Business Profile completed, verified, and categorised correctly. Service lists, practitioner profiles, hours, and photos all feed the Map Pack positions where local patients start their search.

ChatGPT

Accurate

Claude

Accurate

Perplexity

Needs fix

AI Overviews

Partial

AI citation accuracy audit

AI engine accuracy

We test how ChatGPT, Claude, Perplexity, and Google AI Overviews describe your practice. If the description is wrong, incomplete, or missing, we identify why and build the structured content signals to correct it.

★ ★ ★ ★ ★ 4.6

127 reviews Latest: 3 days ago

5★

4★

3★

review profile health

Review management

Review freshness and volume both affect local rankings and patient trust. We track your review profile, build a response strategy, and measure how it changes quarter on quarter. Volume matters. Recency matters more.

Patient search behaviour

How patients actually find healthcare providers.

These numbers define what we measure and why. They come from search research and patient behaviour data, not assumptions.

77% of patients search online before booking

They are comparing your practice against others before they call. That comparison happens on Google, Maps, and increasingly on AI engines.

3x more enquiries for practices with complete GBP listings

A complete Google Business Profile with services, photos, and regular posts generates significantly more map-pack clicks than a bare listing.

4 AI engines checked every 90 days

ChatGPT, Claude, Perplexity, and Google AI Overviews. We audit what each says about your practice and whether it matches what you actually offer.

90 day evidence cycles, measured not estimated

We baseline your visibility before we start, re-measure every 90 days, and document exactly what changed. No guesswork. No unread reports.

What you get

Built for healthcare.
Measured for results.

Every deliverable has a name, a scope, and a purpose. You know exactly what you are paying for before you commit to anything.

MedicalClinic schema and structured data

JSON-LD implementation covering practice type, medical specialties, practitioners, opening hours, and CQC registration. Verified against Google's Rich Results guidelines.

Google Business Profile optimisation

Category selection, service list, practitioner profiles, photo strategy, and Q&A. The foundation of local search visibility for every healthcare practice.

AI engine visibility audit

We test ChatGPT, Claude, Perplexity, and Google AI Overviews for accuracy and completeness. Where descriptions are wrong or missing, we build the signals to correct them.

Service page architecture

Pages for each treatment or service you offer, structured to match what patients actually search for. What you treat, who delivers it, and how to book.

Technical SEO and Core Web Vitals

Site speed, mobile performance, crawl health, and indexation. Healthcare websites are often slower and harder to crawl than they should be. We fix the foundations first.

Quarterly Visibility Briefing

A readable evidence cycle every 90 days showing what moved, what did not, and what to do next. Not a dashboard. A documented record your practice manager can act on.

Questions

What healthcare practices ask us

Direct answers. If yours is not here, ask us directly.

Why does healthcare SEO need specialist knowledge?

Healthcare websites are subject to Google's YMYL (Your Money or Your Life) guidelines, which apply elevated quality standards to medical content. A practice with accurate, authoritative, well-structured online information ranks ahead of one that treats its website as a brochure. We understand the trust signals that patients look for and the schema vocabulary that helps Google and AI engines categorise your services correctly.

Does Qyliq write medical content?

We do not produce clinical or diagnostic content. What we do: structure your website so that the services you offer, the practitioners who deliver them, and the conditions you treat are clearly described and correctly marked up for search engines and AI. Your clinical team approves all service descriptions. We handle the architecture, the schema, and the visibility work.

How does CQC registration factor into SEO?

CQC registration is a trust signal that belongs in your schema markup, your about page, and your Google Business Profile. When a patient searches for a regulated provider, the presence of a verifiable registration number adds authority that unregulated services cannot match. We ensure your registration details are correctly embedded and consistent across every surface where your practice appears.

How quickly will we see results from healthcare SEO?

Most healthcare practices see measurable movement within 90 days. Quick wins, such as completing your Google Business Profile, adding MedicalClinic schema markup, and correcting indexation errors, can show impact within weeks. AI engine accuracy, where ChatGPT and Claude describe your practice correctly, typically improves within one to two evidence cycles. We measure before and after each cycle so you can see exactly what changed.

What is AI engine visibility and why does it matter for healthcare?

When a patient asks ChatGPT or Perplexity to recommend a physiotherapist or urgent care clinic near them, the AI engine names two or three providers. Most practices have no idea whether they appear in those answers, or whether the description is accurate. We audit what AI engines say about your practice, correct inaccuracies, and build the structured data and content signals that make accurate recommendations more likely.

Next step

See where your practice stands online.

The Visibility Briefing shows you what Google and AI engines currently say about your practice, where patients are finding your competitors instead, and what to do about it. Evidence first, then a decision.