Pricing

Clear Pricing. No Surprises.

You should know the order of magnitude before you enquire. Every engagement starts with a Visibility Briefing. The evidence shapes the scope. The scope determines the cost.

Start here

Visibility Briefing

From £500

The diagnostic entry point. See where you stand across Google and AI engines before committing to anything.

  • Keyword research and competitor SERP analysis
  • AI engine citation audit across all major engines
  • Prioritised action list: what to fix, in what order
  • Readable briefing document you can share with colleagues
  • No obligation to proceed
Fee credited in full if you proceed to a build
Request a Visibility Briefing
Most popular
95+ PageSpeed
Website build

Custom Website

£6,500 to £12,000

A custom-coded website built for your content, your keywords, and both audiences: human visitors and AI engines.

  • Buyer psychology brief and CRO strategy
  • Custom design system with brand tokens
  • Strategic storytelling: every section earns its place in the buyer journey
  • SEO-optimised page structure targeting your keywords
  • Schema markup for Google and AI engines
  • 95+ mobile PageSpeed target
  • AI discoverability layer (llms.txt, structured data, crawler access)
  • Visibility Briefing included
  • 4 to 8 week build timeline
Start with a Visibility Briefing
90d
Measured Implemented Re-measuring
Ongoing

Monthly Retainer

£1,500 to £2,500 /month

Quarterly evidence cycles that keep your visibility growing. Not monthly activity reports. Documented results every 90 days.

  • Quarterly Visibility Briefing with documented evidence
  • Technical SEO maintenance and implementation
  • Content strategy and updates
  • AI engine monitoring across all major engines
  • Share-of-Voice Quarterly tracking
  • Priority support
Discuss a retainer
Standalone service

AI Visibility and AEO

For businesses that already have a website they are happy with but want to be recommended by AI search engines. This is not a reporting service. We measure, then we fix what the measurement surfaces.

  • Authority Graph Audit: the gap between what you say and what AI says
  • Share-of-Voice Quarterly: your position tracked across all major AI engines
  • Schema markup deployed and maintained (not just recommended)
  • Content restructured for AI citability (headings, FAQ blocks, structured answers)
  • Citation gap fixes: if AI says something wrong about you, we fix the source
  • llms.txt creation and maintenance
  • Included in the monthly retainer at no extra cost
ChatGPT
Perplexity
Claude
Google AI
Gemini
£2,500 per month (standalone) Discuss AI visibility
How it works

Every engagement follows the same path.

01

Visibility Briefing

We audit your current position. You see the evidence. You decide whether to proceed.

02

Scoped proposal

Based on the briefing, we scope exactly what your business needs. Fixed price. No ambiguity.

03

Build and launch

We build, you review at milestones, we launch. Payments split across the timeline.

04

Quarterly evidence

Every 90 days, we re-measure. A documented trail of what changed and what to do next.
Questions

Common questions
about pricing

Straightforward answers. If yours is not here, ask us directly.

Can I start with just the Visibility Briefing?
Yes. The Visibility Briefing is designed as a standalone diagnostic. You see exactly where you stand across Google and AI engines, with a prioritised list of what to do about it. There is no obligation to proceed. If you do proceed to a website build, the Visibility Briefing fee is credited in full against the build cost, so you are not paying twice.
What is included in the monthly retainer?
Quarterly evidence cycles: we re-measure your search and AI visibility, implement the next round of optimisations, and produce a documented briefing showing what moved and why. Technical SEO maintenance, content updates, AI engine monitoring across ChatGPT, Claude, Perplexity, and Google AI Overviews. A named deliverable every 90 days, not a monthly PDF of activity.
Why is the build price a range?
Scope varies. A 6-page service business site is a different engagement from a 20-page multi-venue operation with age-band pages, location landing pages, and a blog architecture. We scope every build individually after the Visibility Briefing, so you know exactly what you are paying for before committing.
Do you offer payment plans?
Build fees are typically split across milestones: a deposit to begin, a mid-point payment at design approval, and a final payment at launch. Retainers are monthly by direct debit. We can discuss timing during the Visibility Briefing.
How does the AI Visibility service work as a standalone?
We audit your visibility across all major AI engines quarterly, then implement the fixes: schema markup deployment, content restructuring for AI citability, llms.txt, and citation gap corrections. You get the Authority Graph Audit (showing the gap between what you say and what AI says about you) and the Share-of-Voice Quarterly (tracking your position over time). This is measurement plus implementation, not a reporting service. For retainer clients, AI visibility work is included at no extra cost.
Next step

Start with the evidence

The Visibility Briefing shows you where you stand before you commit to anything. From £500.

Request a visibility briefing